Dressing the Screen: The Rise of Fashion Film

Dressing the Screen: The Rise of Fashion Film


To design a bilingual identity for the British Council’s Fashion Film exhibition, including all of the accompanying material, reflecting the high-fashion and moving image nature of the exhibition through physical graphics, way-finding, web presence, brochure and print design. The open brief was set as part of the D&AD New Blood Awards 2014.


A focus on 3 key elements of the identity, namely Travel, Modularity and Re-Use. This included the idea to use shipping containers as a means of presenting the exhibtion.

A collaborative project with Edward Yau for which we won a D&AD New Blood Award this year.

Our responsibilities were divided between way-finding and renders by Ed, whilst I took responsibility for the print, web-presence and interactive elements. We both worked collaboratively on the branding. I managed to secure an exclusive license from e-Types in Copenhagen for Berlingske Pro (having interviewed them about Playtype for my dissertation) a font family they had not yet released.

The full presentation can be found here.

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